Why More U.S. Restaurants Are Using Online Reservation Systems

Over 80 % of diners now prefer to book a table online rather than calling. That shift alone shows why using a restaurant reservation system is no longer optional — it's essential for staying competitive.

TM

Tauseeq Magsi

3 July 2025 - 16 min read

With over 80% of diners preferring to book online, restaurant reservation systems are an expected convenience for modern dining. This image shows a member of a restaurant's waiting staff placing a 'reserved' sign on a table in a restaurant.

If you manage a restaurant, you’ve likely thought about what more you can do to bring in guests, reduce no-shows, and keep things running smoothly during busy hours.

One tool that more restaurants across the United States are turning to is an online restaurant reservation system.

You’ve probably used one yourself — maybe as a diner booking a table on your phone. But running your own restaurant through a restaurant reservation system is a different experience.

These systems can help you manage traffic, collect guest data, plan ahead, and save time.

For many restaurants, they’ve become a core part of how they operate every day.

In this guide, we’ll explain how restaurant reservation systems work, what they cost, how to set them up, and which U.S. companies lead the space. We’ll also cover how to measure success and choose a system that fits your goals.

If you’ve never signed up for a restaurant reservations system before, or didn’t follow up after being contacted, this will help you decide with confidence.

You don’t need a tech team or a big budget — just the right info.

Let’s walk through how online restaurant reservation systems can work for your business.

A restaurant reservation system is software that allows restaurants to take and manage table bookings digitally. This image shows a couple enjoying date night at a restaurant, with a table reserved for them through a restaurant reservation system.

What Is a Restaurant Reservation System?

A restaurant reservation system is software that allows restaurants to take and manage table bookings digitally. Instead of answering phone calls or writing in a physical logbook, reservations are handled in one place — updated in real time.

For example, when a guest wants to reserve a table for 7 PM, they simply go online, choose the time, and the booking is confirmed instantly. The system records the reservation and adds it to your schedule so staff can plan ahead without confusion.

An online restaurant reservation system also helps you control when and how people can book. You can set rules for lead time, party size, or limit bookings during peak hours. Some systems even let you collect guest details, track repeat visitors, and manage last-minute cancellations.

Most restaurant reservations systems also come with extra tools like reminders, guest notes, and waitlists. This helps you stay organized, reduce no-shows, and give a better experience to your guests — all with less effort from your team.

Why Use a Restaurant Reservation System for Your Business?

Over 80% of diners now prefer to book a table online rather than calling, according to recent U.S. industry reports. That shift alone shows why using a restaurant reservation system is no longer optional — it's essential for staying competitive.

Restaurant reservation systems help restaurants manage bookings, reduce no-shows, and improve guest experiences. This image shows a two diners enjoying wine at a restaurant, with a table reserved for them through a restaurant reservation system.

If your restaurant still takes bookings only by phone or walk-ins, you're missing out on tools that can help you grow. A restaurant reservation system isn’t just a modern feature. It’s now a basic part of daily operations for many U.S. restaurants.

Here’s how a restaurant reservations system can help your business:

1. It Saves Time and Reduces Staff Stress

Handling bookings manually takes time. Staff answer calls, write things down, and manage no-shows — all while trying to serve guests. With an online restaurant reservation system, bookings come in automatically. Guests pick a time, and your system updates in real time. Your team can focus on service instead of the phone.

2. It Helps You Increase Bookings, Even During Slow Hours

Many restaurant reservation systems let you add booking buttons to your website, Google listing, or even through email links. This gives diners multiple ways to reserve without calling. You can also offer promos during slower hours — like 10% off early tables — and fill more seats.

3. It Reduces No-Shows With Automation and Policies

One of the biggest issues in the business is people not showing up. A good restaurant reservations system sends reminders automatically and allows you to charge a fee for missed bookings when needed. This reduces wasted time and lost revenue.

4. It Helps You Collect and Use Guest Data Effectively

These systems let you collect useful data — like guest names, preferences, birthdays, and visit history. Some online restaurant reservation systems even track repeat customers or let you tag VIPs. This helps you personalize service and connect with your best guests through emails or texts.

5.It Makes Staffing and Inventory Planning Easier

When you know how many bookings are coming in each night, it’s easier to plan ahead. You can schedule the right number of staff, prep ingredients based on demand, and manage orders more accurately.

Restaurant reservations system can help a restaurant with managing booking and allows the restaurant manager to schedule the right number of staff, prep ingredients based on demand, and manage orders more accurately. This image shows an additional staff member preparing a table for a couple that made their reservation through a restaurant reservations system.

Top 5 Restaurant Reservation Systems in the U.S.

There are many systems out there, but not all of them serve the U.S. market or fit your restaurant’s style. Below are five of the top restaurant reservation systems used by U.S.-based restaurants right now.

We’ll go over the key features, pros and cons, and what kind of restaurant each is best for.

  • 1. Open Table

    Best for: Full-service restaurants that want reach and exposure

    Website: opentable.com

    OpenTable is the biggest name in restaurant reservation systems. It's trusted by thousands of restaurants and has millions of diners booking through its app and site.

    In-demand dining experiences are often booked through OpenTable, a leading online restaurant reservation system. This image shows a a table with an ocean view that was reserved through an online restaurant reservation system.

    Pros:

    • ✅ Massive diner network

    • ✅ Syncs with Google, website, and socials

    • ✅ Good reporting and marketing tools

    Cons:

    • ⚠️ Monthly fee plus per-cover fees

    • ⚠️ Can be expensive for small venues

    Pricing: Starts at $39/month (basic), up to $449/month (premium), plus $1–$1.50 per seated diner from OpenTable network

  • 2. Resy

    Best for: Upscale, trendy restaurants

    Website: resy.com

    Owned by American Express, Resy is known for its clean design and focus on high-end dining. Diners also love the waitlist and notification features.

    When the number of guests calls for tables to be rearranged, a restaurant reservation system can help manage the flow of diners and optimize seating arrangements. This images shows a large family enjoying a celebration at a restaurant, with a table reserved for them through a restaurant reservation system.

    Pros:

    • ✅ Stylish and user-friendly app

    • ✅ AMEX exposure for premium guests

    • ✅ Waitlists, guest notes, and table management

    Cons:

    • ⚠️ Limited exposure compared to OpenTable

    • ⚠️ Higher cost than entry-level platforms

    Pricing: Custom pricing only. Average range: $249–$899/month

  • 3. Yelp Guest Manager

    Best for: Restaurants that rely on Yelp reviews and search

    Website: restaurants.yelp.com

    This restaurant reservations system connects directly with your Yelp listing. When diners search, they can book without leaving Yelp.

    Restaurant reservations systems like Yelp Guest Manager can allow diners to book a high sought after table with an ocean view as shown in this image.

    Pros:

    • ✅ Great for visibility through Yelp

    • ✅ Simple setup and training

    • ✅ Built-in waitlist management

    Cons:

    • ⚠️ Fewer advanced features

    • ⚠️ Yelp’s reputation may not appeal to everyone

    Pricing: Starting at $99/month

  • 4. Tock

    Best for: Experiences, tastings, and prepaid bookings

    Website: exploretock.com

    Tock gives restaurants more control. It supports prepayment, deposits, and full event-style bookings.

    Restaurants receive high demand for reservations on special occasions like Valentine's Day. An online restaurant reservation system can help manage the flow of diners wait times. This image shows a table that has been set up for a couple celebrating Valentine's Day at a restaurant that uses an online restaurant reservation system.

    Pros:

    • ✅ Excellent for fine dining or ticketed events

    • ✅ Prepaid options to reduce no-shows

    • ✅ Custom add-ons and menu packages

    Cons:

    • ⚠️ Learning curve for setup

    • ⚠️ May be too advanced for casual restaurants

    Pricing: Starts at $199/month with 3% prepaid fee

  • 5. TableIn

    Best for: Small or independent restaurants on a budget

    Website: tablein.com

    TableIn is an affordable restaurant reservation system that's easy to set up. It doesn't charge per diner and suits small venues.

    80% of diners prefer to book online, making a restaurant reservation system like TableIn essential for small or independent restaurants. This image shows tables that have been rearranged to accommodate a large group of diners at a restaurant that uses an online restaurant reservation system.

    Pros:

    • ✅ Simple, low-cost plan

    • ✅ No per-cover fees

    • ✅ Syncs with Google and website easily

    Cons:

    • ⚠️ Fewer features compared to bigger names

    • ⚠️ Smaller diner network

    Pricing: Around $90/month

How to Enroll and Set Up a Restaurant Reservation System?

Once you’ve chosen a provider, it’s time to set up your restaurant reservation system. While each system is a bit different, the general process is similar.

Here’s how it works with OpenTable — one of the most well-known platforms in the U.S.

Step 1: Contact and Consultation

Visit OpenTable for Restaurants.

You'll find a “Request a Demo” button. Fill out the form with your name, restaurant name, location, and contact details. A representative will contact you to walk through the features and answer your questions.

You’ll discuss:

  • ✅ Your business goals

  • ✅ Number of tables

  • ✅ Peak hours and average daily bookings

  • ✅ Your existing systems (POS, website, etc.)

Step 2: Choose a Plan

OpenTable offers multiple tiers depending on your needs. The sales rep will help you choose the right plan based on your goals and volume:

  • 💰 Basic Plan – For those who just want a booking widget on their own site

  • 💰💰 Core Plan – Includes access to OpenTable’s diner network

  • 💰💰💰 Pro Plan – Includes guest insights, marketing tools, and full analytics

Step 3: Onboarding and Setup

Once enrolled, an onboarding specialist will help you set up your restaurant profile. OpenTable will also help you install the booking widget on your website and Google Business Profile.

This includes:

  • 1️⃣ Hours of operation

  • 2️⃣ Table layout and seating rules

  • 3️⃣ Reservation rules (cut-off times, lead times, etc.)

  • 4️⃣ Cancellation policies

  • 5️⃣ Integrations (e.g., Google, Instagram)

Step 4: Staff Training

Training is typically done online. The training doesn't take long. Most restaurants are fully operational within 1–2 weeks.

Your team will learn how to:

  • 💯 Confirm, cancel, and adjust reservations

  • 💯 View guest history

  • 💯 Use waitlist features

  • 💯 Handle walk-ins alongside online bookings

Staff can be trained to use a restaurant reservation system like OpenTable to manage reservations, view guest history, and handle walk-ins. This image shows a restaurant staff member using a tablet to review the restaurant's online reservation system.

How to Measure the Success of a Restaurant Reservation System?

After setup, you’ll want to make sure the system is helping — not just running quietly in the background.

Here’s how to measure success.

  • 1. Reservation Volume

    Track how many reservations you’re getting weekly and monthly. Are numbers going up? Are new guests finding you? All restaurant reservation systems offer dashboards for this. For example, OpenTable and Resy show:

    • ✅ Bookings from your website

    • ✅ Bookings from their app

    • ✅ Repeat vs. new guests

    If you see bookings grow month over month, the system is working.

  • 2. Fewer No-Shows

    This is one of the biggest benefits. Compare your no-show rate before and after. Many restaurants see a 20–30% drop when using a restaurant reservations system with reminders or deposits.

  • 3. Better Table Turnover

    Good reservation systems help you space bookings and reduce long waits. If your team feels more organized and your seating is smoother, that’s a good sign.

  • 4. Guest Retention

    Many online restaurant reservation systems let you tag regulars, send emails, and even collect feedback. Over time, you should see more returning guests — and better reviews.

  • 5. Increased Revenue

    More bookings, fewer gaps, and targeted marketing usually lead to higher daily sales. Some systems like Tock also let you upsell wine pairings, chef specials, or private events — which means higher ticket sizes.

Two restaurant partners discussing the success of their restaurant reservation system, reviewing metrics like reservation volume, no-shows, and guest retention.

How to Maintain Your Reservation System?

A restaurant reservation system isn't “set it and forget it,” but it's also not high-maintenance.

Here’s what you’ll need to keep up with once it’s running.

  • 1. Update Hours and Closures

    If you change your business hours, remember to update your settings. You don’t want guests booking during off-hours or holidays.

  • 2. Monitor No-Shows and Late Cancellations

    Most platforms show patterns. If certain time slots have more no-shows, you can tweak your booking rules. You might shorten the grace period or require a card hold.

  • 3. Respond to Guest Feedback

    Many platforms let guests leave private feedback after dining. This is useful for spotting service issues and improving guest experience.

  • 4. Review Analytics Regularly

    Take 10–15 minutes each week to review. These numbers help you make smarter choices — from staffing to marketing.

    • ✅ Guest volume

    • ✅ Table usage

    • ✅ Average party size

    • ✅ Repeat visits

  • 5. Keep Your Team Trained on the System

    As staff change or systems get updates, make sure your team stays familiar with how the reservation platform works. A quick refresher can prevent mistakes and keep service smooth.

Takeaway: Should You Use a Restaurant Reservation System?

If you’re running a restaurant in the U.S. today, using a restaurant reservation system is no longer just “nice to have.” It’s quickly becoming a standard part of the business.

And for many restaurants, it brings real benefits — from reduced no-shows and more guests, to better planning and stronger relationships with regulars.

The good news? You don’t need to be tech-savvy to get started. All the top online restaurant reservation systems in this article offer hands-on support, training, and tools to help you succeed.

You don't need to be tech-savvy to use restaurant reservation systems. The top systems offer hands-on support, training, and tools to help you succeed, as shown in this image of a restaurant owner smiling as she receives guests at her restaurant.

Start by reviewing your goals. Think about what matters most: exposure, control, cost, or simplicity. Then compare the top providers — OpenTable, Resy, Yelp Guest Manager, Tock, and TableIn — and choose one that fits your restaurant.

Getting started takes just a few hours. And if done right, it could help your business grow for years to come.

©2025 Cocina Digital Hospitality Group, Inc. All rights reserved.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher.

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© 2025 Cocina Digital Hospitality Group, Inc. All Rights Reserved.

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