Tauseeq Magsi
3 July 2025 - 16 min read
If you manage a restaurant, you’ve likely thought about what more you can do to bring in guests, reduce no-shows, and keep things running smoothly during busy hours.
One tool that more restaurants across the United States are turning to is an online restaurant reservation system.
You’ve probably used one yourself — maybe as a diner booking a table on your phone. But running your own restaurant through a restaurant reservation system is a different experience.
These systems can help you manage traffic, collect guest data, plan ahead, and save time.
For many restaurants, they’ve become a core part of how they operate every day.
In this guide, we’ll explain how restaurant reservation systems work, what they cost, how to set them up, and which U.S. companies lead the space. We’ll also cover how to measure success and choose a system that fits your goals.
If you’ve never signed up for a restaurant reservations system before, or didn’t follow up after being contacted, this will help you decide with confidence.
You don’t need a tech team or a big budget — just the right info.
Let’s walk through how online restaurant reservation systems can work for your business.
A restaurant reservation system is software that allows restaurants to take and manage table bookings digitally. Instead of answering phone calls or writing in a physical logbook, reservations are handled in one place — updated in real time.
For example, when a guest wants to reserve a table for 7 PM, they simply go online, choose the time, and the booking is confirmed instantly. The system records the reservation and adds it to your schedule so staff can plan ahead without confusion.
An online restaurant reservation system also helps you control when and how people can book. You can set rules for lead time, party size, or limit bookings during peak hours. Some systems even let you collect guest details, track repeat visitors, and manage last-minute cancellations.
Most restaurant reservations systems also come with extra tools like reminders, guest notes, and waitlists. This helps you stay organized, reduce no-shows, and give a better experience to your guests — all with less effort from your team.
Over 80% of diners now prefer to book a table online rather than calling, according to recent U.S. industry reports. That shift alone shows why using a restaurant reservation system is no longer optional — it's essential for staying competitive.
If your restaurant still takes bookings only by phone or walk-ins, you're missing out on tools that can help you grow. A restaurant reservation system isn’t just a modern feature. It’s now a basic part of daily operations for many U.S. restaurants.
Here’s how a restaurant reservations system can help your business:
Handling bookings manually takes time. Staff answer calls, write things down, and manage no-shows — all while trying to serve guests. With an online restaurant reservation system, bookings come in automatically. Guests pick a time, and your system updates in real time. Your team can focus on service instead of the phone.
Many restaurant reservation systems let you add booking buttons to your website, Google listing, or even through email links. This gives diners multiple ways to reserve without calling. You can also offer promos during slower hours — like 10% off early tables — and fill more seats.
One of the biggest issues in the business is people not showing up. A good restaurant reservations system sends reminders automatically and allows you to charge a fee for missed bookings when needed. This reduces wasted time and lost revenue.
These systems let you collect useful data — like guest names, preferences, birthdays, and visit history. Some online restaurant reservation systems even track repeat customers or let you tag VIPs. This helps you personalize service and connect with your best guests through emails or texts.
When you know how many bookings are coming in each night, it’s easier to plan ahead. You can schedule the right number of staff, prep ingredients based on demand, and manage orders more accurately.
There are many systems out there, but not all of them serve the U.S. market or fit your restaurant’s style. Below are five of the top restaurant reservation systems used by U.S.-based restaurants right now.
We’ll go over the key features, pros and cons, and what kind of restaurant each is best for.
Best for: Full-service restaurants that want reach and exposure
Website: opentable.com
OpenTable is the biggest name in restaurant reservation systems. It's trusted by thousands of restaurants and has millions of diners booking through its app and site.
Pros:
✅ Massive diner network
✅ Syncs with Google, website, and socials
✅ Good reporting and marketing tools
Cons:
⚠️ Monthly fee plus per-cover fees
⚠️ Can be expensive for small venues
Pricing: Starts at $39/month (basic), up to $449/month (premium), plus $1–$1.50 per seated diner from OpenTable network
Best for: Upscale, trendy restaurants
Website: resy.com
Owned by American Express, Resy is known for its clean design and focus on high-end dining. Diners also love the waitlist and notification features.
Pros:
✅ Stylish and user-friendly app
✅ AMEX exposure for premium guests
✅ Waitlists, guest notes, and table management
Cons:
⚠️ Limited exposure compared to OpenTable
⚠️ Higher cost than entry-level platforms
Pricing: Custom pricing only. Average range: $249–$899/month
Best for: Restaurants that rely on Yelp reviews and search
Website: restaurants.yelp.com
This restaurant reservations system connects directly with your Yelp listing. When diners search, they can book without leaving Yelp.
Pros:
✅ Great for visibility through Yelp
✅ Simple setup and training
✅ Built-in waitlist management
Cons:
⚠️ Fewer advanced features
⚠️ Yelp’s reputation may not appeal to everyone
Pricing: Starting at $99/month
Best for: Experiences, tastings, and prepaid bookings
Website: exploretock.com
Tock gives restaurants more control. It supports prepayment, deposits, and full event-style bookings.
Pros:
✅ Excellent for fine dining or ticketed events
✅ Prepaid options to reduce no-shows
✅ Custom add-ons and menu packages
Cons:
⚠️ Learning curve for setup
⚠️ May be too advanced for casual restaurants
Pricing: Starts at $199/month with 3% prepaid fee
Best for: Small or independent restaurants on a budget
Website: tablein.com
TableIn is an affordable restaurant reservation system that's easy to set up. It doesn't charge per diner and suits small venues.
Pros:
✅ Simple, low-cost plan
✅ No per-cover fees
✅ Syncs with Google and website easily
Cons:
⚠️ Fewer features compared to bigger names
⚠️ Smaller diner network
Pricing: Around $90/month
Once you’ve chosen a provider, it’s time to set up your restaurant reservation system. While each system is a bit different, the general process is similar.
Here’s how it works with OpenTable — one of the most well-known platforms in the U.S.
Visit OpenTable for Restaurants.
You'll find a “Request a Demo” button. Fill out the form with your name, restaurant name, location, and contact details. A representative will contact you to walk through the features and answer your questions.
You’ll discuss:
✅ Your business goals
✅ Number of tables
✅ Peak hours and average daily bookings
✅ Your existing systems (POS, website, etc.)
OpenTable offers multiple tiers depending on your needs. The sales rep will help you choose the right plan based on your goals and volume:
💰 Basic Plan – For those who just want a booking widget on their own site
💰💰 Core Plan – Includes access to OpenTable’s diner network
💰💰💰 Pro Plan – Includes guest insights, marketing tools, and full analytics
Once enrolled, an onboarding specialist will help you set up your restaurant profile. OpenTable will also help you install the booking widget on your website and Google Business Profile.
This includes:
1️⃣ Hours of operation
2️⃣ Table layout and seating rules
3️⃣ Reservation rules (cut-off times, lead times, etc.)
4️⃣ Cancellation policies
5️⃣ Integrations (e.g., Google, Instagram)
Training is typically done online. The training doesn't take long. Most restaurants are fully operational within 1–2 weeks.
Your team will learn how to:
💯 Confirm, cancel, and adjust reservations
💯 View guest history
💯 Use waitlist features
💯 Handle walk-ins alongside online bookings
After setup, you’ll want to make sure the system is helping — not just running quietly in the background.
Here’s how to measure success.
Track how many reservations you’re getting weekly and monthly. Are numbers going up? Are new guests finding you? All restaurant reservation systems offer dashboards for this. For example, OpenTable and Resy show:
✅ Bookings from your website
✅ Bookings from their app
✅ Repeat vs. new guests
If you see bookings grow month over month, the system is working.
This is one of the biggest benefits. Compare your no-show rate before and after. Many restaurants see a 20–30% drop when using a restaurant reservations system with reminders or deposits.
Good reservation systems help you space bookings and reduce long waits. If your team feels more organized and your seating is smoother, that’s a good sign.
Many online restaurant reservation systems let you tag regulars, send emails, and even collect feedback. Over time, you should see more returning guests — and better reviews.
More bookings, fewer gaps, and targeted marketing usually lead to higher daily sales. Some systems like Tock also let you upsell wine pairings, chef specials, or private events — which means higher ticket sizes.
A restaurant reservation system isn't “set it and forget it,” but it's also not high-maintenance.
Here’s what you’ll need to keep up with once it’s running.
If you change your business hours, remember to update your settings. You don’t want guests booking during off-hours or holidays.
Most platforms show patterns. If certain time slots have more no-shows, you can tweak your booking rules. You might shorten the grace period or require a card hold.
Many platforms let guests leave private feedback after dining. This is useful for spotting service issues and improving guest experience.
Take 10–15 minutes each week to review. These numbers help you make smarter choices — from staffing to marketing.
✅ Guest volume
✅ Table usage
✅ Average party size
✅ Repeat visits
As staff change or systems get updates, make sure your team stays familiar with how the reservation platform works. A quick refresher can prevent mistakes and keep service smooth.
If you’re running a restaurant in the U.S. today, using a restaurant reservation system is no longer just “nice to have.” It’s quickly becoming a standard part of the business.
And for many restaurants, it brings real benefits — from reduced no-shows and more guests, to better planning and stronger relationships with regulars.
The good news? You don’t need to be tech-savvy to get started. All the top online restaurant reservation systems in this article offer hands-on support, training, and tools to help you succeed.
Start by reviewing your goals. Think about what matters most: exposure, control, cost, or simplicity. Then compare the top providers — OpenTable, Resy, Yelp Guest Manager, Tock, and TableIn — and choose one that fits your restaurant.
Getting started takes just a few hours. And if done right, it could help your business grow for years to come.
©2025 Cocina Digital Hospitality Group, Inc. All rights reserved.
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